My obsession with Lana Del Rey is absolutely nothing new. I heard, “Born to Die,” right after it was released in 2011. I immediately bought her album and never looked back.
I fell off the Lana bandwagon sometime in 2013. I thought I’d heard all I could from her, and her voice just wasn’t inspiring me like it used to. (Definitely a “it’s not you, it’s me” situation).
Fast-forward to 2017. I decided to give Ultraviolence and Honeymoon a shot, and it was the best decision I’ve made this year.
Shortly after reabsorbing her into my playlists, “Love” showed up.
At first I wasn’t really sure what to do with this song. It seemed a little too sweet on the surface to me. But, as is with any Lana song, it has an underlying melancholy, foolishness, and hope.
With a slow-chugging base chord, and gun-effect, it harkens back to the 60s with images of Lana with flowers in her hair.
Pickup trucks and young hipsters floating through space fill the screen at the halfway point, and suddenly Lana is performing on the moon.
Perhaps the best part, though, is echoey bridge of, “Don’t worry, baby.”
Ultimately, the video and song have an air of naivety, and while you get the distinct feeling that this happiness will be quashed, it’s still a beautiful and dreamy listen.